Reliance Brands Ltd announced that its joint venture (JV) company, Iconix Lifestyle India Pvt Ltd has acquired the India trademark rights for British denim brand, Lee Cooper. Iconix has acquired the intellectual property rights in India Lee Cooper.
Reliance Brands will be able to manufacture and distribute Lee Cooper branded products in India.
Founded in 1908, Lee Cooper is currently a multi-category, dual-gender brand with a footprint in 126 countries via 7,000 points of sale.
Iconix Lifestyle India is an equal JV between Iconix Brand Group Inc and Reliance Brands. The JV holds 24 fashion and home brands from the Iconix portfolio for the Indian territory such as Badgley Mischka, Rampage, Candie’s, Bongo, Ecko Unltd., Royal Velvet, Waverly Ocean Pacific, Mudd, Danskin, Ed Hardy, Joe Boxer, Umbro, Rocawear, London Fog, Starter, Mossimo, Zoo York, Charisma, Cannon, Artful Dodger, Marc Ecko, and Fieldcrest.