iD Fresh Food is expecting its overseas business to contribute 40 percent of the company’s revenue. The fresh food brand plans to expand into new markets in India, GCC, and the US. iD’s mission is to lead the fresh food revolution from India fuelled by ever-increasing consumer demand for healthy, natural, and high-quality products.
As part of its plan, the company has expanded to Oman and will enter Saudi Arabia, Bahrain, Kuwait, and Qatar in the next three months. In the US, the company will be distributing iD’s products across the country in leading stores by October this year. In keeping with the growing demand for Indian food globally, iD also plans to set up a state-of-the-art plant in the US in the next two years.
In India, the brand has been launched in tier-II markets like Nagpur (Maharashtra), Indore (Madhya Pradesh), Anantapuramu, and Kurnool (Andhra Pradesh). Ahmedabad is another new addition for iD Fresh, apart from the company’s strategic re-entry, since the onset of the Covid-19 pandemic, into key markets, such as Puducherry, Thiruvananthapuram, and Kozhikode (Kerala).
Commenting on the expansion, Musthafa PC, CEO, and Co-Founder, iD Fresh Food, said, “As we tackle the current global crisis, iD Fresh continues to serve its customers fresh and healthy food that doesn’t compromise on taste or safety. Over the last one-and-half years, we have been witnessing growing demand among customers across all our markets in India and overseas.”
“Given our steady growth, we’re also investing in building state-of-the-art production plants, focusing on new innovations, and bolstering our team across India, GCC, and US. In fact, we will be setting up two more plants in India and one in the US in the next two years. We believe, the time is apt to explore new markets and cater to a wider clientele, given the growing demand for our products and opportunities available in the market,” he added.
With this announcement, iD aims at unlocking the huge opportunity that the fresh food market has globally. To begin with, the company will make available 4 of its most popular SKU’s, which are Idly, Dosa Batter, Malabar Parota, and Wheat Parota. In the US, the company will be providing the Malabar and Wheat Parotas in addition to its Instant Filter Coffee Liquid blends that are already available.