IDAM House of Brands, a conglomerate of various Direct-to-Consumer (D2C) brands, has acquired another food and beverage brand, Bevzilla, the curator of India’s first Instant Coffee Cubes. Being 100 percent vegan, its cubes are an innovation in the beverage industry. IDAM House of Brands has picked up a 40 percent stake in Bevzilla with a route to the majority in Bevzilla.
Bevzilla was founded in September 2020 by its co-founders Divisha Chaudhry and Anurag Chhabra. During the pandemic, when everyone worked from home, coffee consumption saw a boost. With the obsession came artificial preservatives and high sugar content, which started to become a health concern. Launched as an alternative to unhealthier options, Bevzilla made India’s first Instant Coffee Cubes that not only cut time but made a cup of coffee healthy and tasty by using organic date palm jaggery.
Bevzilla’s strategy of replacement of sugar with pure Date Palm Jaggery which also has various health benefits has helped the brand receive positive feedback within a year of establishment. Since Bevzilla is the sole producer of Instant Coffee Cubes, it has the monopoly to penetrate a market that does not have competition. In the coming days, Bevzilla plans to roll out products in several markets across various GCC countries including Dubai, to expand their reach.
IDAM targets to initially invest an amount of $1 million towards Bevzilla’s new product development, marketing, and team building. Currently, Bevzilla is present in 100+ retail outlets, Amazon, its own website, and other leading retail stores like Foodhall, Nilgiris, The New Shop, and more.
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Aakash Anand and Saahil Nayar, Founders of IDAM House of Brands said, “Bevzilla has had remarkable growth in the last year. We’re excited about this venture and wish to collectively enhance their visibility in the global market. Bevzilla has carved a niche in the beverage industry and attained expertise, making it a potential brand for acquisition. We’re delighted to be working together and hope to achieve the 100 crore ARR target in the coming two years.”
Anurag Chhabra and Divisha, Co-Founders of Bevzilla also added, “While looking for instant and healthier options for a cup of coffee, we came up with an idea of Bevzilla. As people are leaning towards a healthier lifestyle that is also easy to make and less time-consuming, we find our product, Instant Coffee Cubes, to be the perfect solution. With IDAM, the company looks forward to expanding and reaching a market, both nationally and internationally where the product receives the recognition it deserves.”