IGP Unveils Handcrafted Rakhis Collection
IGP Unveils Handcrafted Rakhis Collection

IGP, a multi-category gifting company, has launched an exclusive collection of elegant and unique handcrafted rakhis, made of premium quality materials like kundan, polki, silver, pearls, semi-precious stones, polished metals, handwoven threads for one of the most anticipated sibling festivals- Raksha Bandhan.

The collection consists of 2,000+ Rakhi designs that have been handcrafted by two thousand artisan families from a village in Rajasthan. The catalog is exclusively live on IGP’s website and app.

IGP Unveils Handcrafted Rakhis Collection
 
The company aims to deliver a record number of rakhis across a wide range of high-quality, trendy, and appealing fancy rakhis, including sustainable options like seed rakhis, semi-precious rakhis, kundan rakhis, kids rakhis, rakhi threads, bhaiya-bhabhi rakhis. For those looking for more premium options oxidized silver, 22K gold plated sterling silver, and Kundan pearl rakhis have been introduced.

Tarun Joshi, Founder, IGP, said, "Even in these uncertain times, we are committed to enabling the celebration of the greatest gift in life - the sibling bond. We have been working for many months to plan and execute unique ideas for this Rakhi. Keeping in mind the warmth, color, sweetness, and togetherness that this festival brings, our artisans have woven together with unique designs with feelings of positivity and connection using a wide range of colors from the pastel palette." 

IGP Unveils Handcrafted Rakhis Collection
 
"We understand the efforts and emotions put forth by our consumers and take utmost care that rakhi hampers are handled with the same care, and we deliver the exact same personalized products that they have selected," he added.
 
This year, the company has curated 1,000+ personalized rakhi hampers. Last year, IGP had introduced a preservative-free gourmet range of premium sweets and dry fruits with rakhi, which was an instant hit with customers who rated it 4.5+ out of 5. This year, they took this idea a step forward and added chocolates to the collection.

 
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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
 

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.

 

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