IKEA, the world’s leading Swedish home furnishing retailer, has launched its e-commerce services and mobile shopping app in Bengaluru. The people of Bengaluru will be able to choose from over 8,000+ well-designed, affordable, good quality, functional, and sustainable home furnishing products, and solutions.
This announcement comes close after opening its second IKEA India store in Navi Mumbai in December 2020, and the recent online entry into Gujarat. IKEA’s much-awaited Bengaluru market entry, led by e-commerce and mobile shopping app is the first step in entering the market and marks a significant milestone in the Swedish retailer’s new retail direction, which aims to bring it closer to where people are, with new touchpoints and services, focusing on both digital and physical formats with an omnichannel approach.
IKEA already has an online presence today in Hyderabad, Mumbai, Pune, Ahmedabad, Surat, and Vadodara.
The IKEA online store will provide solutions, inspiration, and ideas that reflect the home furnishing needs of the many people in Bengaluru. The newly launched IKEA mobile shopping app features product recommendations, ratings, and reviews, along with easier searching and browsing experience. The app also allows customers to add the products to their shopping list even while physically browsing through the products in the store.
Peter Betzel, CEO & CSO (Chief Sustainability Officer), IKEA India, said, “Karnataka is a very important market for IKEA and Bengaluru is one of the largest home furnishing markets in India. We will bring a complete omnichannel offer to the market and are excited to take the first step now with the launch of our e-commerce channel and meeting many people in Bengaluru with their aspirations and dreams for a better life at home. IKEA will also open a big IKEA store, close to 400,000 sq. ft. in Nagasandra within a year. The store will be connected to the Nagasandra metro station, supporting faster and greener commute for the many people to the IKEA store. Over time, we will also open a city centre store within Bengaluru to be even more accessible and connect with many more people.”
IKEA’s presence in the state will help create employment opportunities, enable skill development and bring best practices in the retail sector. Over the next five years, across different IKEA businesses in Bengaluru, the company plans to engage around 2,500 co-workers directly with 50 percent diversity across all levels and will generate close to 1,200 indirect jobs linked with its business operations. IKEA works with 9 Home Furnishing suppliers in Karnataka including a social entrepreneur engaging 1,200 local artisans, thereby increasing its local sourcing footprint in the state.
IKEA continues its expansion journey in India with an omnichannel approach, focusing on giving more options to consumers across India with both online and physical formats. In the coming year, while continuing to look for more market entry opportunities, IKEA is gearing up to open 2 city centre stores in Mumbai and create more customer meeting points in Bengaluruin a phased manner.
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