IKEA, the world’s leading omnichannel Swedish home furnishings retailer, announced the launch of its mobile shopping app and e-commerce offer in Ahmedabad, Surat, and Vadodara.
These new customer meeting points will offer more than 8,000 well-designed, affordable, good quality, functional, and sustainable home furnishing products, along with practical solutions for the home. Customers will now be able to search, find and buy their favorite products using the IKEA app or order online via the brand website.
Kavitha Rao, Country Commercial Manager, IKEA India, said, “We are very excited to bring our passion and knowledge for home furnishings to the many people of Ahmedabad, Surat, and Vadodara through the IKEA shopping app and online store. We will offer the full range of IKEA products and solutions for every part of the home including bedrooms, kitchen & dining, living, outdoors, workspaces, etc. for many people. As we continue to battle the global pandemic, many people are shopping online, and we are happy to bring home furnishings closer to more people in India and enable them to shop safely from their homes.”
IKEA will deliver to all pin codes in these three cities. Deliveries can be arranged to most locations within 7 days of placing the order. The online store will offer 1,000 products priced below Rs 200. Prices of all products will be the same across India, both in offline and online stores. To be affordable to many more customers, IKEA has been lowering prices on some of its popular products as part of its New Lower Prices initiative over the last year.
The newly launched IKEA app boasts of product recommendations, ratings, and reviews, along with easier searching and browsing experience. User feeds will be personalized with images and products based on their interests and purchases. Customers will be able to browse offers on the app along with special discounts for IKEA family members. Customers can also find a built-in barcode scanner which will help them learn more details about the products including materials and dimensions.
IKEA continues its expansion plans with an omnichannel approach, focusing on giving more options to consumers across India with both online and physical formats. The expansion will be through a combination of large-format IKEA stores, smaller city-center stores, and online platforms. In the coming year, IKEA will open 2 city stores in Mumbai and Bengaluru in a phased manner. The company has been talking about building stronger digital capabilities to meet 100 million people in the coming years.
At the end of FY20, Ingka Group had 58 smaller formats such as IKEA planning studios and IKEA shops, 45 Ingka Centres meeting places in 15 countries, 29 distribution centres in 18 countries, and 54 customer distribution centres in 16 countries. Ingka Group operates the business under the IKEA vision, to create a better everyday life for many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.