IKEA India Appoints Nivedeeta Moirangthem as Country Communications Manager
IKEA India Appoints Nivedeeta Moirangthem as Country Communications Manager

IKEA India has announced the appointment of Nivedeeta Moirangthem as the Country Communications Manager to lead its total communications portfolio including Public Relations, Public Affairs, and Coworker Communication, and represent the retail entity as a spokesperson and as an external representative for all Ingka entities in India. She will be a part of the IKEA India management team, reporting to Peter Betzel, CEO & CSO (Chief Sustainability Officer).

Nivedeeta has been with IKEA for close to 20 years. She comes with 23 years of experience in Corporate Communications & PR, Advertising, Internal Communications, Stakeholder Engagement, and Supply Chain Communication in the South Asia region. In her previous assignment, she has worked with McCann Erickson India.

On being appointed as the new Country Communications Manager, Nivedeeta said, “I am excited to take up the new role and to be able to contribute further to build a loved, meaningful and successful IKEA in India. There is so much potential left to explore, connections to build, and milestones to celebrate and this we do together, always with our IKEA values as the guiding star. It has been a deep learning experience during these tough times that we all are in, both professionally and personally.”

As communication lead, she will work closely with the business and key stakeholders to support IKEA India’s ambitious India expansion plans. She will also be closely involved with transformation initiatives as IKEA continues its digital transformation journey towards establishing itself as an omnichannel retailer.

Nivedeeta and the team will continue to strengthen the communication agenda and IKEA’s positioning in India.

 
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Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
 

In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.

The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.

In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.

Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.

HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.

 

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