IKEA Strengthens Omnichannel Presence in India
IKEA Strengthens Omnichannel Presence in India

Swedish home furnishing retailer IKEA has introduced its shopping app in India, in a bid to expand its omnichannel approach in the country. The IKEA app would be available on both platforms, iOS, and Android, and will offer 7,000 home furnishing products.

Now customers from cities, including Mumbai, Pune, Hyderabad, Ahmedabad, Surat, and Baroda, will be able to buy products with a click on their phone, it added.

IKEA said, "The app launch is a part of IKEA's omnichannel approach to meet the many people of India. It will be through a combination of big IKEA stores, smaller city-center stores, and online platforms."

The mobile app will help IKEA to connect with customers in the current situation, where people are preferring online shopping due to health and safety reasons amid the pandemic.

The features of the app include product recommendations, ratings, and reviews, along with easier searching and browsing experience. Users' feeds will be personalized with images and products based on their interests and purchases.

IKEA is building stronger digital capacities and will expand to more cities to meet 100 million people in the coming years.

Kavitha Rao, Country Commercial Manager, IKEA India, said, "We are now one step closer to making every day better with our on-the-go e-commerce service. Health and safety is a top priority for us, and hence, the launch of the IKEA app is another touch point to make home furnishing accessible to the many people and ensure customers can shop safely from their homes."

IKEA app allows the customer to add the products to their shopping list even while physically browsing through the products in the store. Moreover, a customer can also find a built-in barcode scanner which will help them learn more details about the products including materials and dimensions.

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