IKEA (part of the Ingka Group), the world’s leading Swedish home furnishings retailer, has launched its new store in Mumbai. The Navi Mumbai Store is IKEA’s second store in India and the first big format store in Maharashtra.
The IKEA Navi Mumbai store is a landmark development intended to attract a yearly visitation of more than five million people. Located on the Thane-Belapur Road, the 5.3 lakh sq. ft. store promises to be a ‘fun day out’ for the family. It will offer 7,000 well-designed, affordable, good quality, functional and sustainable home furnishing products, along with ideas and inspiration for every home in Mumbai.
Peter Betzel, CEO & Chief Sustainability Officer at IKEA India, said, “Today marks a major milestone as Mumbai is the first Omnichannel market for IKEA in India. Many people can now visit our store, shop online, or buy their favorite and affordable products through our ‘Click & Collect’ service. We remain invested and committed to India and stand by our vision ‘to create a better everyday life for the many people’. IKEA stores are iconic and will continue to remain important places where our customers meet our home furnishing offer - get inspired, get ideas on organizing their homes, creating flexible small spaces, and finding products they would want to take home the same day. We are happy to bring our passion and knowledge for home furnishing to the people of Maharashtra. We want to contribute positively to today’s extraordinary times where the home has emerged as the center of our universe.”
Per Hornell, Market & Expansion Manager and Maharashtra MD at IKEA India, stated, “We have a long-term commitment to Maharashtra to create a positive impact on the local economy through our business. With our growing retail presence, IKEA will be a strong contributor to increasing the overall home furnishing market. We will generate opportunities for a growing eco-system for the whole industry, including developing people and skills. Mumbai has a unique spirit, and prior to opening the store, we have done more than 2000 home visits to create solutions that reflect people’s life at home in Mumbai. We are excited to meet customers in our store and learn even more about how we together can create a true home furnishing movement, especially now in a time when our homes are even more important.”
Shri. Uddhav Thackeray, Hon'ble Chief Minister of Maharashtra, added, “Maharashtra has been one of the top preferred investment destinations in the country and government support plays an integral role in enabling ‘Ease of Doing Business’ in the state. IKEA Navi Mumbai store will not only attract and create many job opportunities but will also pave the way for many more companies to accelerate their investment plans in the state. The Navi Mumbai store is a big progressive step towards boosting the local economy. We welcome IKEA to Maharashtra!”
The Navi Mumbai store will house the largest children’s area ‘Småland’ in IKEA globally, along with one of our largest 1,000-seater restaurants with almost 100% locally sourced food range. IKEA has visited more than 2000 homes in Mumbai to learn about the needs, dreams, and aspirations of many people and has developed an understanding of life at home in the city. The learnings have been reflected in 50 room sets, 6 homes, and 10 vignettes depicting life at home in Mumbai. IKEA aims to provide solutions for small spaces, storage, and organizing solutions, multi-functionality for fluid living.
With a planned investment of Rs 6000 crores by 2030, IKEA aims to meet 25 million people in Maharashtra. IKEA will provide over 6000 jobs, of which 50% will be for women. In Navi Mumbai, IKEA is expected to boost employment opportunities for the local community. The IKEA Navi Mumbai store will employ close to 1000 co-workers of which 50% will be women, 40% of these from the Navi Mumbai area. Currently, the store has more than 70% support staff, mainly housekeeping & security, coming from in and around Turbhe and Ghansoli.
Customers will now be able to test, try, and purchase some of IKEA’s iconic products such as BILLY Bookcase, MALM Bed, EKTORP Sofa, FRAGRIK Mugs among others. IKEA continues to develop its omnichannel presence with e-commerce, physical stores, and additional services like Click & Collect, Click & Deliver and remote planning.
After the Navi Mumbai store, two more IKEA city center stores will open during 2021 to be able to reach many more people in Mumbai. IKEA is already present online in Hyderabad and Pune and has the ambition to reach 100 million Indian customers by 2022.