Godrej & Boyce, the flagship company of the Godrej Group, announced that its brand India Circus by Krsnaa Mehta has opened its flagship store in Alibaug, Maharashtra.
Tucked away in the midst of palm trees, sandy beaches, and luxurious private residences, Alibaug is known for its inherent style statement.
With this new store located in the sleepy hamlet of Chondi, India Circus marks its 8th offline presence in India amidst the pandemic, further strengthening its position as a leading brand in home decor with the aim to bring the very best to consumers.
The new store spans a picturesque area of 450 sq.ft. and houses exclusive, trendy, and classic design furniture and other decor items for all seasons. The interiors are meticulously planned to keep in mind India Circus' ethos and colors resembling an all-Indian palette that resonates with the essence of the brand. It offers a sense of a community in tune with nature, blending elegance and comfort with the vibrant colors combined with a rich heritage.
Krsnaa Mehta, Founder & Executive Director at India Circus - A Godrej & Boyce Venture, says, “When I think Alibaug, I think pristine beaches, beautiful winding roads, and the perfect getaway for anyone looking for a home away from home. For people in Mumbai, Alibaug offers everything you need to unwind in the comforts of your heavenly abode. With our flagship store, we’re adding a brushstroke of aesthetics, colors, and designs, an extension to the beauty that already exists. Our brand is symbolic of all things Indian and vibrant and through our new store, we look forward to offering our customers the ultimate design experience.”