Indian youth fashion brand Styched has launched in the UAE. The affordable fashion brand, which boasts of a unique Zero wastage and Zero inventory model, aims to be the one-stop value fashion shopping destination for online shoppers in the Middle East.
Sensedynamic Fashions, the company that owns the brand Styched, has set up manufacturing units, warehouse, and shipping hubs in Sharjah/Dubai and plans to expand its vendor network of fabric manufacturers, tailors, and apparel designers across UAE. The company, operating through its website in UAE, will cater to customers across the Middle East and North Africa.
Styched will be available only through its website and app in UAE, like Styched India. It plans to launch the app for UAE by June end. The website is live and taking orders.
One of the senior members at Styched said, “We have shown 5X growth in the last few months, post lockdown, and felt that this is the right time to go aggressive on our growth plans. Despite the pandemic and the stop-start mode of operations, we have been able to achieve our planned revenue targets. We are looking forward to being operationally profitable by December 2021 in India. We view UAE as a high potential market for fashion eCommerce and we bring capabilities to cater to the modern youth with unlimited affordable designs.”
Launched in Feb 2019 in India, Styched started its website and Styched App has grown multi-folds in the last couple of years. From T-shirts and Joggers, the company now has more than 25 categories ranging from Topwear, Athleisure, Footwear, and Ethnic to name a few.
The company has scaled up to an $8 million valuation with 2 rounds of funding to date. With a vision to become the number one affordable youth fashion brand globally, Styched looks to further expand its footprints in the coming years.