International Home Fashion Brand 'The Rug Republic' Moves Towards Sustainable Product Development

The creative artisans at TRR use discarded water bottles and give them a new life as a rug that can beautify the buyer's home.
International Home Fashion Brand 'The Rug Republic' Moves Towards Sustainable Product Development

We often hear about the need to do our bit for the environment and the importance of leaving behind a better world for the next generation. While some may choose to sweep these warnings under the carpet, others, fight environmental degradation by recycling plastics into carpets. Yes, The Rug Republic (TRR) has made controlling plastic pollution a profitable proposition and is setting a great example of sustainable development.

The creative artisans at TRR use discarded water bottles and give them a new life as a rug that can beautify the buyer’s home. The Delhi-based business house with an international presence is known for its robust manufacturing and eco-friendly products. Making outdoor and indoor art pieces while using minimum natural resources is the forte of this company and now it has taken another giant leap by recycling bicycle tubes, PET yarns extracted from recycled water bottles, recycled silk yarns, and other multi-fiber textiles, to create unique and vibrant rugs and carpets.

International Home Fashion Brand 'The Rug Republic' Moves Towards Sustainable Development

The company, owned by noted entrepreneur Aditya Gupta, functions on the philosophy of 'Rethink, Rediscover, Renew'. Plastic is an environmental hazard and TRR is determined to reduce its usage and thus its impact on nature.

Aditya Gupta, Director, TRR, said, “Products today need to have a story as well as a soul. Green living is not just a fad but a need of the hour. Recycled materials are a global favorite and outdoor furnishings made from recycled PET bottles are a universal hit.” 

International Home Fashion Brand 'The Rug Republic' Moves Towards Sustainable Development

You may be surprised to know that more than half of PET bottles are recycled in India into other products, especially polyester fibers that can be used as textiles. They constitute roughly 900 kilotons of products that would have become a menace otherwise. The procedure is quite simple. Millions of plastic bottles reach the waste traders and so there is no dearth of raw material. These PET bottles contain metal caps, rings, PVC labels, etc that are removed as they cause problems downstream. Bailing machines, then compress and crush them into bales. A truckload of bales then reaches the recycling facility where the bottles are shredded, washed dried, resulting in ‘washed flakes’. Spinning units used these washed flakes to make yarn-which is then are used in making rugs.

TRR consumers are also quite discerning and the company spoils them for choice every year by presenting an exciting collection of rugs, poufs, pillows as well as wall décor. All TRR products are biodegradable and can be disposed of in a non-hazardous way after use.

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