European fashion brands JACK & JONES and SELECTED HOMME have forayed into Srinagar with a multi-brand store comprising a retail space of over 1,200 sq ft. Like all JACK & JONES and SELECTED HOMME outlets, this too offers the latest international styles and trends for the fashion enthusiast men of the city.
The newest style addition to City Walk Mall, MA Road, Srinagar presents high-street fashion with an innovative layout, striking visual merchandizing, and tasteful décor extending a global shopping experience to customers.
The store will offer a complete wardrobe selection for today's fashion-forward men with styles such as essential wear, casuals, and denim including shoes and accessories through JACK & JONES. The store will also house contemporary collections such as shirts, trousers, blazers, tailored suits, and accessories under its premium menswear brand SELECTED HOMME.
Speaking on the launch, Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “We have over 200 retail outlets present across the country and is an esteemed addition to it. Our new JACK & JONES and SELECTED HOMME store in City Walk Mall, Srinagar, is a testimony to our belief that the experience of a brick & mortar offering is never going out of style.”
“Srinagar is gradually growing to be a fashion-forward city, providing us with an opportunity to fortify our presence in the region and expand our overall base. We're positive about the success of our new store and look forward to making European International fashion more accessible to our customers in Srinagar,” he added.