Japan's Soy Sauce Brand Kikkoman Forays into India

Kikkoman has been one of the most preferred brands of soy sauce in over 100 countries.
Japan's Soy Sauce Brand Kikkoman Forays into India

The world’s leading producer of naturally brewed soy sauce, Kikkoman Corporation, has announced the official launch of Kikkoman India Private Limited, a wholly-owned subsidiary that will expand its operations in India.

For decades, Kikkoman, the Japanese heritage brand, has been one of the most preferred brands of soy sauce in over 100 countries, where consumers associate one of the best soy sauces with the name Kikkoman. With its official entry in India, Kikkoman aims to become the market leader in the soy sauce and Asian sauces category, within the growing FMCG market in India, as it introduces its renowned naturally brewed ‘Honjozo’ soy sauce to India.

Kikkoman Soy Sauce is a versatile all-purpose seasoning that can be used for all cuisines, including cooking Asian, Western, Japanese, and Indian dishes. The production of Kikkoman soy sauce goes through a fermentation process lasting several months, a process that cannot be rushed. It is vital for the rich yet mellow flavor, appetizing aroma, and distinctive bright reddish-brown color.

Commenting on the occasion, Harry Hakuei Kosato, Director and India Representative of Kikkoman India, said, “India is one of the biggest emerging markets for global businesses and a key driver of growth in Asia. The launch of Kikkoman India will ensure seamless distribution of Kikkoman products exclusively created for India, bringing consumers the opportunity to experience a variety of foods, seasoned with true and authentic Kikkoman Soy Sauce. It is the first time that the Kikkoman Corporation has complete and direct control of all aspects of the business in India, where the emphasis shall be on marketing and sales. As our sales volumes in India are expected to grow rapidly to meet rising demand, we hope to shift production to India when the timing is right.”

Japan's Soy Sauce Brand Kikkoman Forays into India

The market entry strategy is to first reach consumers through the hospitality and restaurant sector, starting with a range of Kikkoman Naturally Brewed Soy Sauce. This will be followed by the launch of other soy sauce-related seasonings for both the foodservice and consumer retail markets.

“Globally, Kikkoman has been the preferred brand for soy sauce because of our pure, natural, and high-quality product. Our main focus will be to inform and educate both industry professionals and consumers about the benefits of using our high-quality and naturally brewed soy sauce that contains no preservatives or taste enhancers. We shall work to reach millions and millions of consumers in India,” Kosato added.

Osamu Mogi, Director, Executive Corporate Officer, International Operations Division, Kikkoman Corporation, Japan, stated, “We have been working to make Kikkoman Soy Sauce a truly global seasoning while creating new delicious experiences around the world and contributing to richer, healthier lifestyles for decades. Our long-term commitment to India, one of the world's largest and most vibrant promising, emerging markets, is for the next 100 years and beyond. Kikkoman Soy Sauce has become a part of daily life in millions and millions of households worldwide, and we are delighted that every Indian household will soon be able to enjoy the same.”

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