JioMart to Offer GRM Foodkraft Products across India

GRM Overseas Limited, one of India's leading basmati rice exporters, has announced that its subsidiary GRM Foodkraft Pvt Ltd has entered into a Memorandum of Understanding (MoU) with Reliance Retail Limited (JioMart) to place its products at Reliance Stores.

GRM Products will be available in 45 distribution centers of Reliance Retail Limited (JioMart) across India.

The partnership with Reliance Retail Limited (JioMart) will further strengthen GRM's presence and maximize its reach in the domestic market and is expected to drive the top-line growth and market share in the coming years. This is an important breakthrough for GRM since Reliance Retail Limited has very stringent pre-qualification requirements for approval of its suppliers/ vendors for purchasing any products.

GRM's association with Reliance Retail Limited under the B2B category is a testament to the company's strong customer relationship as well as effective marketing capabilities in the domestic as well as export markets. Further, GRM strives towards more wins like these with top grocery retailers in the domestic and international markets in the future.

Going forward, GRM will continue to focus on diversifying from private label basmati rice offerings to high margin own brands, specialized and value-added products, and adding value through product differentiation. Taking the momentum forward with a clear strategy in mind, GRM is poised to enter into a new era of growth and to create maximum value for all its stakeholders.