JioMart, the e-commerce venture of Mukesh Ambani, has added jewellery category. Reliance has ventured into the vertical with silver coins of 5gm and10 gm, and gold coins of 1gm, 5gm, and 10gm.
Reliance Jewels, Reliance’s in-house jewellery brand, will fulfill the orders for the gold and silver coins. Reliance Jewels has around 93 flagship showrooms and 110 shop-in-shops in 105 cities in the country.
Currently, the coins, which bear the Reliance Industries logo, are priced between Rs 733 and Rs 27,890 inclusive of all taxes.
At present, JioMart is only permitting prepaid orders for the gold and silver coins and offering free shipping as the inaugural offer. Reliance’s jewellery offering will take on existing internet marketplaces like Caratlane, BlueStone, Melorra, and others.
Jewellery vertical adds to JioMart’s existing categories including grocery, fashion, and electronics for which orders are fulfilled by Reliance’s own brands including Reliance Fresh, Reliance Smart, Reliance Digital, Reliance Trends, etc.