Page Industries, India’s leading apparel manufacturer and the exclusive licensee of Jockey and Speedo in India announced the launch of Jockey’s 1,000th exclusive brand store (EBS) in India.
The launch earmarks a significant milestone in the network of exclusive Jockey stores which have grown consistently since the launch of the first store in Bangalore in 1995. Today, these stores spread across all major Tier I and II cities in the country are a testament to the increasing popularity and preference amongst consumers for world-class apparel offered by the brand. With this launch, Jockey has further expanded its retail network as its focuses on deeper penetration for accelerated growth in the country.
Starting its journey with innerwear, the company set itself on course to break stereotypes by setting up the first exclusive innerwear brand store in the country. These exclusive Jockey brand stores are spread across metros as well as smaller towns and play a pivotal role for consumers to experience the Jockey way of life and its range of products under one roof. The launch of the 1,000th exclusive brand store highlights the significance of the traditional retail network spread for Jockey as the company simultaneously focuses on expanding its online presence.
Speaking on the occasion, Ganesh V S, Executive Director and CEO, Page Industries, said, “Since its foray into the India market, Jockey has always strived to enhance consumer experience and build a strong brand connect with customers and the exclusive brand stores are a testament to that unwavering focus. The experience of the Jockey way of life at these outlets along with Jockey’s trademark comfort and quality have played a decisive role in driving consumer preference for our products.”
“We continue to expand our network of exclusive branded stores across urban and rural centers while simultaneously exploring newer formats of retailing including online platforms as we continue on our growth journey in the country,” he added.
Present in high footfall areas including malls and high streets across 350 towns, the network of exclusive Jockey brand outlets today reflects the expanded range of offerings across customer segments including men, women, and kids. These outlets branded as Jockey store, Jockey Woman, and Jockey Juniors give consumers the convenience of exploring the entire range of Jockey products across various apparel categories, all under one roof.
“Jockey has always continued to capture the consumers' imagination right from its inception, catering to both the functional and aspirational needs of the entire family, offering premium quality innovative products, value for money proposition and establishing its leadership position in every product segment & every channel that it operates in. The journey of Jockey retail has been full of successful milestones and has continued to gather pace as it progressed over the years,” said Rahul Shukla, Chief Retail Officer (CRO).
Jockey is the first brand to move innerwear from the storeroom to the storefront in the country hence gradually changing consumer perception and approach towards shopping for innerwear. Jockey set the trend of innovation, fancy packaging, and creating a carefree image for an innerwear brand.
Now, Jockey’s portfolio includes a wide range of athleisure, thermals, socks with the latest addition of masks, caps, and handkerchiefs. As the brand completes 27 years in India, the aim is to continually augment customer experience and build a world-class apparel brand through innovation.