Jockey Expands Offline Presence, Opens Flagship Store in New Delhi

First, of its kind, the store is spread across 2,500 square feet and comprises two floors with designated areas exclusively curated for men, women, and kids to provide a seamless shopping experience.
Jockey Expands Offline Presence, Opens Flagship Store in New Delhi

Page Industries Ltd., one of India’s leading apparel manufacturers and the exclusive licensee of Jockey announced the launch of Jockey’s Flagship Exclusive Brand Store in Connaught Place, New Delhi. First, of its kind, the store is spread across 2,500 square feet and comprises two floors with designated areas exclusively curated for men, women, and kids to provide a seamless shopping experience.

The flagship store design is an extension of the latest retail identity of the brand and provides an immersive shopping experience. The store will house the entire product portfolio of the brand including innerwear, bras, sleepwear, loungewear, athleisure, and performance activewear for men, women, and kids.

Rahul Shukla, President and Chief Retail Officer, Jockey India said, “This flagship store is a Coalescent expression of design sensibilities, merging the heritage values of Connaught Place with the New Generation store design of Jockey, creating a unique and impactful store. It is yet another important milestone in the illustrious journey of Jockey retail, built the vision of providing a world-class active lifestyle experience to our consumers that want to witness the brand in its utmost glory.

Jockey is the first brand to move innerwear from the storeroom to the storefront in the country and is credited with having launched the first Exclusive Innerwear Brand Store in India way back in 1995. With the launch of its latest flagship store, Jockey’s Exclusive Brand Store network is more than 1,150 strong and present across more than 400 towns. 

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