Johnson Controls - Hitachi Air Conditioning India Limited, the joint venture company of Johnson Controls and Hitachi Appliances, Japan and manufacturer of India’s one of the premium air-conditioner brand ‘Hitachi’, is bullish and all set to seize the market leadership position in Punjab. The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Punjab.
In its endeavor to offer the ultimate product experience, ease, and comfort to its consumers, the company has also opened two exclusive Hitachi brand outlets called Hitachi Home’ in Chandigarh and Panchkula. ‘Hitachi Home’ is aimed to be a one-stop-shop for consumers of the region to experience the stunning designs, path-breaking innovations, and product solutions in residential air conditioning from Hitachi under one roof.
The company has also announced the launch of its super exciting range of new-age Room Air Conditioners for 2021. Hitachi Cooling and Heating India is offering a wide range of 30+ models and 90+ SKUs in the Room AC category which caters to the ever-evolving need of Indian customers’ in both residential and light commercial spaces for their home, villas shops, boutiques, offices, etc.
Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Electronic Centre, Chandigarh’s leading consumer electronics store to open an exclusive ‘Hitachi Home’ retail outlet in Chandigarh. The new ‘Hitachi Home’ retail outlet in Panchkula is in partnership with New Bansal Electronics.
Inaugurating 'Hitachi Home' in Chandigarh, Gurmeet Singh, Chairman and Managing Director, Johnson Controls - Hitachi Air Conditioning India Limited, said, “Our expansion and expropriation strategy focuses on investing in brand building, development of energy-efficient products, strengthening our channel network, and improving our post-sale services. Hitachi is committed to set new consumer satisfaction milestones with its best-in-class products and solutions. Our innovations are developed keeping consumer needs in mind because at Hitachi ‘New begins with you’.”
“Liaising with our channel partners is on the top of our priority list and we value their contribution and support in our mutual growth. Electronic Centre in Chandigarh and New Bansal Electronics in Panchkula are our proud category Channel Partners with a stronghold in their respective markets. It is our constant endeavor to respect and value such partners as they play a vital role in our journey,” Singh further added.
Talking about the partnership, Arun Goel, MD, Electronic Centre, Chandigarh said, “Since the last 40 years, Electronic Centre in Chandigarh is seamlessly offering great products of high-quality brands to its customers. We have a long and enriching association with Hitachi Cooling and Heating and we are very happy to start this new journey with the brand. The state-of-the-art experience zone at ‘Hitachi Home’ will have a unique product display area showcasing Hitachi’s diverse product line up of residential cooling solutions. These products will be at live display for a better understanding of the consumers.”
Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales points and more than 290 exclusive sales and service partners. In a drive to become country’s most preferred air conditioning brand, the company with its good market share and high brand recall in the top 20 metro cities is now focusing on expanding its reach with deeper penetration in Tier II and III cities and towns.
Ravi Bansal, Owner, New Bansal Electronics, Panchkula said, “Our long association and experience with Hitachi has been very satisfying and enriching. It has provided the best platform for us to excel in the fast-growing residential and commercial cooling segment. Customers at Panchkula are very progressive and demand best quality products. We are confident that our new and exclusive ‘Hitachi Home’ in Panchkula will empower our customers by giving them the opportunity to own a Hitachi with pride over other runs of the mill air conditioning brands.”
Hitachi Cooling and Heating aims to reach every Indian household and become India’s leading air conditioning brand with its innovative product range, best-in-class indigenous manufacturing facilities, world-class R&D facility, and a continuous endeavor to give its customers a better post-sales service experience. The company has aggressive plans to promote and push ‘Made in India' ACs and aims to reduce its component imports to almost half and increase exports three folds in the next three years.