Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai, through Brandzstorm India Marketing. The store has been officially launched by Bollywood Actor Pulkit Samrat and Bollywood Actress Kriti Kharbanda.
Spread over 1200 square feet, the new store promises a graceful dose of retail therapy, a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors. Luxuriously merchandized, the store will sell men’s and women’s apparel, footwear, handbags, accessories, perfumes, laptop bags, and luggage. The products will be priced from Rs 3,000 to Rs 20,000.
Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt Ltd, said, “We are excited to launch the first flagship Kenneth Cole store in India at the upscale neighborhood in Malad Mumbai. For over three decades Kenneth Cole brand has defined the standard of global fashion with its distinctive New York style and classic designs.”
“We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof,” he further stated.
In 2018, the Kenneth Cole brand signed a ten-year licensing agreement with Brandzstorm India Marketing. Pursuant to the license terms, Brandzstorm India will design, manufacture, distribute and retail Kenneth Cole products in India and other select countries across the SAARC region such as Bangladesh, Nepal, and Sri Lanka.