India’s iconic dairy brand, Keventers is planning to foray into the D2C space by starting its own e-commerce platform.
Agastya Dalmia, Founder & CEO, Keventers, said, “The pandemic was difficult for a lot of businesses, but we owed it to our consumers to keep the magic of Keventers alive. Today, we are focused on building direct-to-consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato. To this end, over the last 2 months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow, and Bhubaneswar, and have plans in place to steadily scale across the country in the next 6-9 months.”
Keventers is also set to expand its dessert footprint pan India with the launch of its new ‘Ice Creamery’ brand that will have 6 exciting and fun ice cream flavors, including Belgian Chocolate, Alphonso Mango, Triple Chocolate, Mocha Almond Fudge Brownie, Exotic Strawberry, and Blueberry Cheesecake. The brand has solidified its presence in the dessert space by launching a new product range to the portfolio.
The brand has always been a trend-setter in the F&B space when it comes to product and packaging design, with their iconic glass bottles and sundae jars. Its new ice cream packs are set to continue this trend with colorful illustrative artworks along with its recently launched brand mascot Mr. K. The mascot is a modern-day embodiment of the visionary who started it all, Mr. Edward Keventers. Keventers is also the only major player in the ice cream market that is using sustainable paper packaging.
Speaking on the new product launch, Dalmia added, “After successfully launching Keventers ice-cream packs 2 years ago and piloting them across Delhi NCR, we are very excited to announce this latest development from the brand. We have worked very hard to keep the legacy of Keventers going and ‘Keventers Ice Creamery’ reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio.”
The product retails for Rs 94 for a 100 ml cup and at Rs 313 for a 450 ml tub. While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.