Kurl-on, a leading Indian mattress manufacturing and retailing brand, is looking at expanding its footprint from the existing 100 stores to 250 stores by end of the financial year 2020. The year witnessed Kurl-on making deeper inroads into retail expansion, new product introductions, brand promotions, to name a few.
Kurl-on expects to record a 25% growth to close 2019-20 with a turnover of more than Rs 1,200 crores. It has recorded Rs 1,050 crore sales revenue for the year 2018-19.
Recently, Kurl-on has further expanded its growing product portfolio in India’s fast growing mattress market, with the introduction of the first of its kind wedding mattresses in the country. The launch marks Kurl-on’s entry into the wedding market worth over $50 billion.
The brand’s new wedding mattress is its 5th mattress launch in the last 2 years. Kurl-on has more than 200 products in the mattress and home furnishing segment.
Sudhakar Pai, Chairman & Managing Director, Kurl-on, said, “At Kurl-on we are driven by the passion for innovation. The launch of the first ever state-themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with its elaborate rituals and customs also have the tradition of giving gifts to the newly-weds.”
“Kurl-on was quick to identify the gap for traditional gifts to the newly-weds. The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds,” he added.