Lakmé Salon, one of India’s leading salon and wellness chains, has launched the vivacious and spirited actor, Mrunal Thakur as the new face of the brand with its latest campaign, Good Hair Day – Trendy Look, Trending Mood. Through this campaign, Mrunal showcases how every day can now be a Good Hair Day with Lakmé Salon – in a quintessentially Bollywood way.
Recognizing that increasing stress levels and pollution, the changing climate, and incorrect regimes being followed cause bad hair days more often, Lakmé Salon presents Good Hair Day, with a wide portfolio of trendy hair cuts and styles, treatments, care, color, and form services that are backed by science, utilizing result-driven ingredients, and trendsetting looks, fresh off the Lakmé Fashion Week runway. Lakmé Salon partners with the world’s leading brands, including TIGI, Schwarzkopf, Wella, Moroccanoil, De Fabulous, and Naturica, to offer the most comprehensive portfolio of hair services to clients.
Apart from the signature services, Lakmé Salon is launching a range of new color services, styling products, and a result-driven hair fall treatment. Additionally, all clients walking into any of the 470+ Lakmé Salons across 160 towns and cities in the country will enjoy a flat 20 percent off on all services between August 16 and October 2, 2022. Showstopper clients (top-tier members of the brand’s loyalty program, Runway Rewards) will get a complimentary Moroccan Glaze ritual, 20 percent off on products, and an additional Gift Voucher worth 10 percent of spending.
Pooja Singh, National Creative Director - Hair, Lakmé Salon, added, “Every client’s hair texture and goals are different, which is what we are addressing with the range of products and services in Good Hair Day. Healthy, glossy, frizz-free, and well-styled hair is the dream, and with our partner brands that are the best in the world, coupled with our result-driven services that provide a wide range of benefits, Lakmé Salon now commits to every day is a Good Hair Day.”
Pushkaraj Shenai, CEO and Executive Director, Lakmé Lever, said, “At Lakmé Salon, we recognize the importance of hair care and styling in transforming one’s look and mood. We offer a delightful portfolio of hair services and commit to making every day a Good Hair Day. This year, we are using situations inspired by the Indian film industry to highlight the treatments and trends on offer. The vivacious Mrunal Thakur has brought these transformations alive in the most stunning, filmy way and we can’t wait for our clients to experience them as well.”