Adding a touch of gourmet to the portfolio, Lay’s, one of India’s favorite potato chip brands, has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet. Crafted for those who seek to indulge in finer snacking experiences, the latest offering is available in three delicious flavors – Lime and Cracked Pepper, Thai Sweet Chilli, and Vintage Cheese and Paprika.
Made from carefully selected, high-quality potatoes, Lay's Gourmet chips are seasoned and made with unique combinations of the most exquisite ingredients. Every crunchy bite of this thickly sliced golden-curled chip is filled with lip-smacking flavors and aromas that are perfect for a well-deserved moment of indulgence. In its truest essence, the chips are not cooked, but they are crafted.
Shailja Joshi, Marketing Director, Potato Chips category, PepsiCo India said, “As a brand that has been a frontrunner in the potato chips category, Lay’s has been curating unique experiences for consumers with its innovative offerings. With the launch of Lay’s Gourmet, we are expanding our portfolio and foraying into the fast-growing category of premium snacks in India. The chips are specially made for those who want to treat themselves with a finer snacking experience. We are confident that Lay’s Gourmet will serve as a sensorial treat, perfect to celebrate a well-deserved moment of indulgence.”
Priced at Rs 30 (55g) and Rs 50 (80g), Lay’s Gourmet chips are available across leading retail stores and e-commerce platforms. The portfolio expansion with Lay’s is in line with the brand strategy to provide a spectrum of innovative and delicious snack options to consumers. For this launch, Lay’s will be releasing a campaign film, which will be followed by a robust 360-degree surround.