India’s festive season is just around the corner and is nothing short of grand. For Kirana stores and FMCG brands, this is a busy and crucial time to manage their inventory and expand their customer base. To make the most of these exciting times, leading B2B e-commerce platform, MaxWholesale has rolled out an array of attractive offers through 3 different festive sales: Retailers’ Unnati Week, Navratri Specials, and Max Diwali Deals. The sales will go live on 12th October and last till 13th November 2020.
Retailer Unnati Week (12th-16th October)
Focusing on retailer’s “Unnati”, Max is putting up an Unnati Sales Week of festive deals on its app, the brand will be sending at least 3 exclusive deals every day for offers across various categories to its partner stores and active retailers on its platform. Additionally, the company will also share deals with the retailers to create awareness for newly launched products for this festive season by various partner brands and will be adding the top 50 key-value brands across 10 different categories with the best available savings onto its platform.
Navratri Special (17th-25th October)
As part of its Navratri Special sales, the data-driven brand will add new products for Navratri to its platform, including special varieties of atta, rice, namkeen, salt, and pooja items, amongst others. These products will be available for Kirana stores to order through MaxWholesale’s app for extra savings and quick delivery for retailers to accommodate variable demand from their customers.
Max Diwali Deals (26th-13th November)
The final and biggest Diwali bumper sale, Max Diwali Deals will see a wide variety of gifts directly from its partner brands across several categories such as biscuits, chocolates, juices, namkeen, etc. MaxWholesale will also be adding over 400 products newly launched by numerous companies for its Mega Diwali Sale. Furthermore, the brand will be expanding its services to offer same-day deliveries on bulk gifting orders by implementing a new dispatch model to augment its deliveries.
Commenting on the festive sale plans, Samarth Agrawal, CEO and Co-Founder of MaxWholesale, said, “The festive season is an extremely vital part of the year’s sales and revenues for Kirana stores and FMCG brands. It also presents a great opportunity for brands to expand their services and customer base. Our ‘Max Diwali Deals’ sale is by far the biggest. We will be increasing our logistics capacity by 25% and introducing special discounts on products of newly onboarded companies such as Funfoods, Brewhouse, Top-Ramen, Pansari, Gourmet Products, and Pepsico.”
“Our primary focus for the festive season will be on top-quality gifting products. We’ve also forecasted a heightened demand for packed mithai, biscuits, chocolate, and dry fruits and nuts. We aim to provide better fulfillment of orders through guaranteed next-day deliveries by increasing the packing timings for the completion of the maximum number of orders. We look forward to this festive season and expect an increase in sales as compared to last year, even amidst the current scenario,” he added.
Incepted in 2016, MaxWholesale acts as a one-stop solution for Kirana stores to source their inventory online. The brand will also launch its pre-booking service for Diwali gift orders soon.