Levi Strauss & Co Added as New Member of U.S. Cotton Trust Protocol's Legacy Brands

Levi Strauss & Co has committed to sourcing 100 percent more sustainably grown cotton focusing on decreasing water use, cutting carbon emissions, and reducing fertilizer and pesticide use.
Levi Strauss & Co Added as New Members of U.S. Cotton Trust Protocol's Legacy Brands

The U.S. Cotton Trust Protocol has welcomed new members Levi Strauss & Co, one of the most recognizable denim companies worldwide, and its legacy brands Levi’s, Dockers, Denizen by Levi’s, and Signature by Levi Strauss & Co.

More than 90 percent of Levi Strauss & Co’s products are cotton-based. The company has committed to sourcing 100 percent more sustainably grown cotton focusing on decreasing water use, cutting carbon emissions, and reducing fertilizer and pesticide use. This corporate commitment to more sustainable and resilient cotton sourcing is part of a broader internal initiative designed to move the company toward a more sustainable and circular product strategy.

Jeffrey Hogue, Chief Sustainability Officer, Levi Strauss & Co, said, “At Levi Strauss & Co., the quality and sustainability of the cotton we use is critical to our business and important to our customers. Membership in the U.S. Cotton Trust Protocol will be an important step and a key partnership in our efforts to source 100 percent more sustainably grown cotton.” 

The Trust Protocol will aid Levi Strauss & Co.’s efforts by providing verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data on critical metrics including water use, greenhouse gas emissions, energy use, soil carbon, soil loss, and land-use efficiency. Levi Strauss & Co will also participate in the pilot phase of the Protocol Credit Management System which provides its members with complete supply chain transparency through the use of TextileGenesis’ Blockchain technology.

Dr. Gary Adams, President, U.S. Cotton Trust Protocol, stated, “Levi Strauss & Co. is a globally recognised and respected brand and we are proud to welcome them as members. During the past 35 years, the U.S. cotton industry has made significant progress in reducing our environmental impact and the Trust Protocol is aligned with the 2025 national goals to further those improvements. As a member, Levi Strauss & Co. will receive farm-level data which will help them progress their sustainability efforts and achieve their cotton sourcing goals.” 

The Trust Protocol has welcomed more than 450 brand, retailer, mill, and manufacturer members since its launch in 2020. This includes Gap Inc. and its collection of purpose-led lifestyle brands Old Navy, Gap, Banana Republic, and Athleta as well as global apparel manufacturer Gildan. The Trust Protocol has also welcomed UK retailers Tesco, Byford, and Next Plc. Other Trust Protocol member announcements include the first 10 U.S. mills to join and the first members in Latin America.

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