Libas, which started as an online-focused ethnic wear brand, has marked its physical presence by launching its first-ever exclusive brand outlets in New Delhi. The brand opened two stores in prime locations – a three-level flagship store spread across 2,400 sq.ft. area in Rajouri Garden market, and a 500 sq.ft. store in V3S Mall in Nirman Vihar.
Curated with a vision to offer a sensorial shopping experience to its customers, the new stores are thoughtfully designed with impeccable detailing and décor sensibilities that resonate with Libas’ new identity bringing freshness to the brand. These two stores are young-spirited, symbolize simplicity, boldness, and confidence, which is also reflected in their distinct choice of color Purple, which resembles the essence of femininity.
The brand understands the evolving ethnic wear needs of an Indian woman and focuses on becoming a one-stop-shop to provide 360-degree wardrobe solutions covering all facets and occasions. With an endeavor to blend indigenous crafts of India with contemporary design, the stores offer the brand’s most iconic collections, exclusive occasion wear, wedding styles, ready-to-stitch fabrics, and plus-size clothing along with the brand’s core range of everyday ethnic wear Libas Basics.
Sidhant Keshwani, Managing Director, Libas, said, “We are very excited to have launched our physical stores in the key areas of Delhi and are aiming to launch many more in the coming months. Along with having a strong online presence, we still believe in traditional brick and mortar. It will strengthen our presence, helping us in being accessible to a wider customer segment thus providing us with the opportunity to deliver our beautiful collections that embody Libas’ philosophy.”
With the launch of the new stores, Libas also unveiled its rebranded logo and identity. The rebranded logo has been designed to appeal to women who are naturally comfortable with being Indian. The curvature of the letterforms has an ethnic feel that complements the diversity of styles. The colour purple while being a distinct feminine colour also stands for women's justice and dignity which is the essence of the gender equality movement, which the brand strongly feels for.
Moving ahead, the brand has major expansion plans and it would be launching 15-20 stores in metro cities. And with the coming year, it will be expanding its physical presence by opening 50-60 EBOs pan India.