Licious, India’s first D2C unicorn, announced the appointment of Vakul Agarwal as Vice President, Growth. An accomplished young leader for digital businesses, he will be spearheading all efforts towards driving growth for Licious across all channels as it enters a post-unicorn era.
Agarwal’s appointment comes on the heels of other key strategic additions to the Licious leadership team. He brings in more than 10 years of experience of creating a superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet, and technology.
At Licious, he will be instrumental in fuelling the company’s customer-obsession mantra through a winning marketing and product strategy. This includes spearheading agile initiatives, building for the future, and prudent risk management.
In his last role at Grofers (now Blinkit), he wore multiple hats in his 6.5+ years stint from leading the digital marketing team to building the industry’s biggest property ‘GOBD’ to leading product teams to eventually leading overall growth for the business.
He was recognized as the Digital Leader of the year - 2018 by IAMAI for the retention and consumer lifecycle engine that was successfully implemented for the business and brought significant efficiencies in retention spending.
Prior to Grofers (now Blinkit), he was a consultant with McKinsey and Company and American Express. He is an alumnus of IIT Bombay.
Naveen Neerlaje, Head-HR, Licious, said, “We are very excited to welcome Vakul to the Licious team. As a young and agile company, we are always looking for capable leaders who can unlock the next level of marketing and drive growth for us. Vakul comes with proven expertise in digital-first businesses and can fine-tune the Licious strategy to not only suit the new normal but create a playbook that can be used to accelerate growth as the company expands both its geographical presence and product portfolio.”
Vakul Agarwal, VP - Growth, Licious, stated, “Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meats and seafood industry is a $40 billion opportunity. This, when coupled with the vast and varied Indian D2C landscape presents us with an unparalleled opportunity to disrupt and create benchmarks for the industry to follow. I am excited and looking forward to working with the team to continue building India’s most loved meat brand and co-create future-ready solutions for a sector that is in need of strategic interventions.”
Since its inception in 2015, Licious has adopted 100 percent traceable and sustainable sourcing practices, creating quality benchmarks for the industry. The Bengaluru-based brand is also the first meat and seafood brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world.
Built on the farm-to-fork business model, Licious controls the entire supply chain, powered by stringent cold chain control to maintain the quality and freshness of products from the time of procurement, processing, and storage until the time it reaches the end consumer. The brand is synonymous with a smooth, trustworthy, and hassle-free meat and seafood shopping experience.
Currently, Licious has 5,000+ employees and a strong presence across 14 Indian markets, namely Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada, and Kolkata.