Licious, one of India’s largest fresh meat, meat products and seafood brand, announced its launch in Kolkata. Having launched in 5 new cities in the last 90 days, the Bengaluru-based brand aims at capturing the highly evolved markets in the east beginning with Kolkata.
Commenting on the launch, Abhay Hanjura and Vivek Gupta, Co-Founders, Licious said, “We stepped into 2021 with ambitious, pan-India growth plans. This is going to be a crucial year for Licious and is the right time for us to plan our foray into the eastern part of the country. As the country’s key culinary hub for meat and seafood, Kolkata is an extensive marketplace that not only provides immense business opportunity, but also the opportunity to learn and evolve as a business. We are excited to introduce our world-class products to India’s cultural capital, where food is essentially centred around fish and meat. After all, it is the land of macher jhol, chingri malai curry, and kosha mangsho! Kolkata enjoys a great meal and we love serving one. It’s a match made in heaven!”
Meat and seafood has always been an integral part of people’s life in Kolkata. Not just a culinary delight, meat and fish is intrinsic to the Bengali culture and festivities as well, especially fish. And it is also considered a symbol of prosperity and fertility and touches many aspects of ceremonial and ritual life in Bengal.
While the affinity for meat and seafood stays the same, life in a fast-evolving metro creates an obvious demand for high quality products that can be purchased from the convenience of one’s home within a short time span. Licious’ offering addresses this demand gap. As a digital native fresh meat company Licious brings the superlative meat and seafood to the quality conscious Kolkatan, in a 90-120 minute time span.
The company is offering an extensive product range of 250+ SKUs that includes raw and fresh meat and seafood, ready-to-cook and ready-to-eat products. The product catalogue is customised to suit the Bengali palate and preference. One can spot a wide variety of river and sea fish, chicken and mutton along with delectable range of kebabs, tandoori and a first-of-its-kind chicken and prawn-based spread. All of Licious products are completely fresh, never frozen, and follows a sustainable farm to fork sourcing model.
“There’s a significant untapped opportunity as 96 percent of India’s meat and seafood industry is still unorganised. Businesses need to step up to meet the customer demand for high-quality products. The eastern states have traditionally seen some of the highest consumption of meat & seafood. Our aim is to step up the game here! We have spent the last 5 years honing our knowledge of the category and have spent months studying the Kolkata market. We are confident that the Licious will be able to serve the bongs their fish in a way that has never been done before!” added Abhay and Vivek.
Launched in 2015, Licious operates in 14 markets across India, namely Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada and now Kolkata as well. The brand is synonymous with a trust-worthy and hassle-free meat and seafood shopping experience.
Its farm-to-fork business model had made Licious the first meat and seafood brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world. A category-first brand backed by technology, Licious’ greatest USP is its superior quality product, which has ensured a consistent repeat order rate of 90 percent since the brand’s first year of operations.
Till date, Licious has raised investments to the tune of $90 million. TV Mohandas Pai, Vertex Growth Fund, Nichirei Corp, 3one4 Capital, Bertelsmann India Investments, UCLA, Sistema Asia Fund, Mayfield Capital, Sistema Asia Fund, Korea-based Neoplux Technology fund and Innoven Capital are some of the investors in the company.