Lifestyle home decor brand Ellementry opens its first store in Goa. The newly launched store is housed in a beautiful Portuguese-style villa amidst a canopy of shade from the thick foliage in the heart of Anjuna.
Ellementry, as an advocate of cultural revival and handcrafted products, has refurbished and retained the old architecture of the villa, along with the vibrant colour stained glass windows.
The store is housed with a cosy coffee café called Post Box Cafe and a multi-cuisine restaurant called Mustard.
Ayush Baid, Founder of Ellementry, said, “Our handmade products are not only beautiful, but functional too. And they follow food safety norms as per international standards. We have just entered our second year of operations, and we have opened seven stores across India.”
“It is a matter of pride for us to open our eighth store in the smallest, but one of the most beautiful states of the country, Goa. I’m hopeful of receiving a tremendous amount of love from the people of Goa just the way we are getting in other metro cities. I promise that this is a store where no detail is mundane.”
The Growing Demand for Home Decor Services
According to a report, the global home decor market is predicted to triple by the end of 2020, which is a great opportunity for all those entrepreneurs that believe home décor can be their market for running a business.
The growth of this sector is pushed by the rapidly changing behaviour patterns of consumers because of the influence of factors like urbanisation, cosmopolitan culture, customisation, and theme-based interiors.
The growth in customer demand has directly impacted the home decor franchise segment, allowing it to boom simultaneously with time. The industry is now a full-fledged segment in itself, promising to offer different kinds of services such as home window dresser, home accessories organiser, entire home makeovers, eco-friendly home décor services, and others.
In India, commercial and residential construction accounts for 40 to 50% of spend on home improvement, owing to the increased urbanisation. These statistics suggest that the industry holds enormous potential at present and will continue to do so in the near future, alluring entrepreneurs to take a glance at this booming market.