Lingerie Brand Triumph to Strengthen Omnichannel Presence in India
Lingerie Brand Triumph to Strengthen Omnichannel Presence in India

Triumph International India Private Limited, one of the world’s leading lingerie brands, has partnered with Ace Turtle, an omnichannel platform company, to strengthen its omnichannel presence in India.

Ace turtle will enable Triumph Group with a Unified Commerce Platform that supports various omnichannel use cases and drives seamless customer experience at scale across digital channels.

Speaking on the partnership, Santhosh Sivaramakrishnan, Commercial Director, India and Sri Lanka, Triumph International, said, "Our constant endeavor is to curate every part of the Triumph experience around the customer. In an era shaped by the pandemic, a key focus area for us has been to increase our omnichannel presence, while providing a seamless experience across each channel."

"In this endeavor, we are happy to partner with Ace Turtle as their highly scalable solution will play a critical role in providing a seamless and standardized experience to our consumers across platforms with uniform prices, styles, service benefits, consumer understanding, and size availability," he added.

Powered by machine learning, Ace Turtle’s Unified Commerce Platform, Rubicon 3.0 supports various omnichannel use cases such as inventory lying anywhere can be sold across channels, fulfilling orders from any stock points (retail stores, warehouses, and distributors) and a single view of the product, inventory, and customers through a single platform.

Speaking on the partnership, Nitin Chhabra, CEO, Ace Turtle, stated, "Triumph has successfully created a reputation for providing outstanding quality and exceptional craftsmanship to its customers. We are excited to be a part of the market leader who is continuously engaged with consumer’s needs and wishes. We are confident that our omnichannel platform Rubicon will enable Triumph to improve business efficiency and accelerate business growth across channels."

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