Lo! Foods Ventures into Diabetic Food Market
Lo! Foods Ventures into Diabetic Food Market

FMCG startup Lo! Foods has entered into the diabetic food market with the launch of a range of diabetic-friendly low-carb and sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.

The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are low-carb, sugar-free, maida free and are 50 percent lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and blood sugar meters. Recommended by dietitians, the new product range offers a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods has an existing range of sugar-free chocolates.

Lo! Foods Ventures into Diabetic Food Market

Commenting on the new launch, Sudarshan Gangrade, Founder, Lo! Foods, said, "The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the most ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50 percent lower in GI with a direct impact on the day-to-day health of diabetics."

"We have also ensured that our products are high on taste which makes it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices," he added.

Lo! Foods Ventures into Diabetic Food Market

Within a short period of time, the Bengaluru-based firm, which offers a range of low-carb and Keto friendly packaged products, has gained tremendous traction and has served over 1 lakh customers since early 2020. In addition to packaged food products, the startup has 20 cloud kitchens across Bengaluru, Delhi, and Hyderabad that offer fresh low-carb food on demand through food delivery apps. The brand has recently expanded into global markets with a range of new products.

Lo! Foods products are available on its website and on e-commerce sites like Amazon, Flipkart, and Bigbasket. The new diabetic range will be launched as a part of Amazon’s Prime Day Sale. Lo! Foods has also tied up with five-star chains like Hyatt and Sheraton as well as with restaurants like Via Milano to power their diabetic-friendly menu.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading