FMCG startup Lo! Foods has entered into the diabetic food market with the launch of a range of diabetic-friendly low-carb and sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.
The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are low-carb, sugar-free, maida free and are 50 percent lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and blood sugar meters. Recommended by dietitians, the new product range offers a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods has an existing range of sugar-free chocolates.
Commenting on the new launch, Sudarshan Gangrade, Founder, Lo! Foods, said, "The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the most ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50 percent lower in GI with a direct impact on the day-to-day health of diabetics."
"We have also ensured that our products are high on taste which makes it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices," he added.
Within a short period of time, the Bengaluru-based firm, which offers a range of low-carb and Keto friendly packaged products, has gained tremendous traction and has served over 1 lakh customers since early 2020. In addition to packaged food products, the startup has 20 cloud kitchens across Bengaluru, Delhi, and Hyderabad that offer fresh low-carb food on demand through food delivery apps. The brand has recently expanded into global markets with a range of new products.
Lo! Foods products are available on its website and on e-commerce sites like Amazon, Flipkart, and Bigbasket. The new diabetic range will be launched as a part of Amazon’s Prime Day Sale. Lo! Foods has also tied up with five-star chains like Hyatt and Sheraton as well as with restaurants like Via Milano to power their diabetic-friendly menu.
In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.
The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.
In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.
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