Local Commerce (LCommerce) is e-commerce optimized for a town and operated by an autonomous local company using the SaaS tools. They are essentially interconnected open commerce marketplaces that are locally run for the benefit of local communities.
In a bid to digitise small towns of Bharat and strengthen women entrepreneurship in the country, eSamudaay, the world’s first LCommerce platform, has launched ‘Kamaal ke Dus (10)’, a unique women entrepreneurship program enabling dynamic and aspiring young women to set up and run independent e-commerce marketplaces in small towns of India. Kamaal Ke Dus will be a series of cohorts, each made up of 10 women leaders aspiring to become e-commerce entrepreneurs.
Through this initiative, eSamudaay aims to create a network of over 1,000 women LCommerce entrepreneurs across India as part of its ambitious digital democracy plans.
The women entrepreneurs with eSamudaay’s digital tools will be able to fully own the LCommerce platform in their communities. They will take charge of onboarding sellers, offer product and service cataloging assistance, marketing, order management, logistics, and marketplace management services to other small producers and sellers. Each LCommerce entity will be operating a Super App that will bring together local producers and sellers of all categories and promote eCommerce within the community. The local super app will offer all products and services that are both available and needed in the community, ranging from groceries, kitchen supplies, apparels, services like food, health, and wellness, mobility services, home-services, etc.
This initiative will not only create more employment opportunities for women in smaller towns but also help in building self-reliant communities, empowering other women sellers and buyers including home chefs, small producers, women artisans, and other businesswomen in those regions.
Announcing the program, Anup Pai, Founder & CEO, eSamudaay, said, “Having been raised by a tenacious mother, I am keenly aware of the dormant economic and social change power that exists in our country. I truly believe women are the fulcrum of activities in any community so it was natural for us to come up with an initiative that would digitally empower them to lead other women in their community to become resilient and indispensable. As society transitions out of male dominance, the participation of woman entrepreneurs in LCommerce will be a strategic advantage for eSamudaay. Increasing he participation of women in the formal economy has the potential of adding $1 trillion to GDP and eSamudaay wishes to play our part in making that happen.”