Lux Industries Limited, known for its innovative and customer-demand-driven product offerings, has roped in a cricketer, former Captain of the Indian Cricket Team, and current President of the BCCI, Sourav Ganguly, as the brand ambassador of Lux Cozi.
Sourav Ganguly joins alongside Varun Dhawan as the brand ambassador of Lux Cozi. Through this collaboration, Lux Cozi aims to achieve greater heights and create a deeper connection with its consumers.
Bringing Sourav Ganguly on board as a brand ambassador of Lux Cozi is a part of a marketing strategy by Lux with which the brand now aims at growing its market share further in individual territories. This new strategy named Lux Cozi 1K aims at making Luz Cozi a Rs 1,000 cr brand in near future.
“Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers,” said Ashok Todi-Chairman-Lux Industries.
Lux Cozi is expected to grow exponentially, which would strengthen the Company’s brand performance in the men’s innerwear category. The brand has taken an unprecedented step through this association to establish and augment its market dominance.
"I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights," commented Sourav Ganguly.
Saket Todi-Executive Director-Lux Industries, further asserted, “Lux Industries' core business strategy includes openness to constant revolution and advancement in our product range and brand identity. As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada in the highest esteem, and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to collaborate better with our consumers, both in urban and rural markets."