Luxury Watch Retail Player Ethos' IPO Coming Soon

The brand has fixed a price band of Rs 836-878 a share for its Rs 472 crore initial public offering.
Luxury Watch Retail Player Ethos' IPO Coming Soon

Luxury and premium watch retail player Ethos has fixed a price band of Rs 836-878 a share for its Rs 472 crore initial public offering (IPO), which will open for subscription on May 18. The three-day initial share sale will conclude on May 2.

The IPO consists of a fresh issue of equity shares aggregating to Rs 375 crore and an offer-for-sale (OFS) of up to 1,108,037 equity shares.

As a part of the OFS, Yashovardhan Saboo, KDDL, Mahen Distribution, Saboo Ventures LLP, Anuradha Saboo, Jai Vardhan Saboo, VBL Innovations, Anil Khanna, Nagarajan Subramanian, C. Raja Sekhar, Karan Singh Bhandari, Harsh Vardhan Bhuwalka, Anand Vardhan Bhuwalka, Shalini Bhuwalka, and Manju Bhuwalka will sell equity shares.

At the upper end of the price band, the public issue is expected to garner Rs 472.3 crore.

Proceeds from the fresh issuance will be utilized for repayment of the debt, funding working capital requirements, opening new stores, and general corporate purposes. Half of the issue size has been reserved for qualified institutional investors, 35 percent for retail investors, and the remaining 15 percent for non-institutional investors.

Investors can bid for a minimum of 17 equity shares and in multiples of 17 thereafter. The company's revenue from operations stood at Rs 386.57 crore for fiscal 2021, while its net profit was Rs 5.78 crore in the same period.

Ethos has the most extensive portfolio of premium and luxury watches in India. It retails 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

Under Ethos's brand name, it opened its first luxury retail watch store in January 2003 in Chandigarh. Ethos is promoted by KDDL. It has 50 physical retail stores in 17 cities in India in a multi-store format and offers an omnichannel experience to its customers through its website and social media platforms.

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