Maaté - a premium natural baby care brand was inaugurated offline for the first time at Fortis La Femme, G.K II by its founders Ms. Priyanka and Mr. Suresh Raina. Maaté, meaning mother, underlines the concept of nature to nourish, cleanse & comfort your child.
The location of the offline store seems to be a perfect choice on the founder’s as Fortis La Femme is a maternity care hospital. The brand offers all-natural range of products, incorporating the benefits of both timeless tradition and science.
Maaté currently offers products under three categories: Nourish - that has a body massage oil and hair massage oil; Cleanse - comprising a hair cleanser, and body wash; and Comfort, that features a body butter and face butter. All the products are developed using natural ingredients like green gram, fenugreek, neem leaf extracts, oats, saffron oil, kokum butter, chamomile oil that are rich and mild for your child’s body.
Doctors from different fields visited to support the launch. The partnership of Maate and Fortis La Femme will definitely bring out the best in the child healthcare industry. To make it a smooth process, Maaté will offer free samples to all the expecting parents and to the parents who come for a regular check-up for their kids so that they can make a choice and understand the essentials of the brand and what it has to offer. A mini Maaté box to the parents ensures awareness about the needs and essence of the products.
Speaking on the launch, Priyanka Raina, co-founder of Maaté, said, “For any parent, it is essential to use the best for their child, especially when it comes to skin and body care. Every parent prioritizes brands that they can trust, brands that are honest and transparent. With Maaté, we hope to achieve that at Fortis La Femme. Both the brands share the same ideologies when it comes to baby care, and it came to us very organically to partner with them. Our belief in ancient wisdom & traditional practices in the making of the products, we both agreed on the importance of our brand to be situated at the hospital. For us, it became imperative that we not just reach out to people on digital platforms but reach out to parents directly and make them understand about the usage of the purest, natural ingredients for not just nurturing a toxin-free body but our planet too.”
Maate’s commitment to a sustainable future-
Alongwith childcare, Maate is constantly working towards the reduction of carbon footprints too. Maaté’s commitment to a sustainable planet and pursuing natural, healthy lifestyles is applaudable. Keeping in mind the zero-waste practices, the brand only uses high quality, tested packaging, free of harmful dyes and chemicals. The distinct shade of Maaté Pearl White on their containers is achieved by using water transfer colour technology, which is free of toxic chemicals. Maaté believes in zero plastic use in their e-commerce packaging.
With this launch the brand aims to expand its presence in premium stores pan India by the coming quarter. Currently the focus is on expanding to 8-10 stores focusing cities like Delhi, Mumbai, Bangalore, Chennai, among others.