MAC Cosmetics India has signed Bhumi Pednekar as its first brand ambassador in India. Starting September, Pednekar will be seen as the face of MAC’s key campaigns and collections in India.
Furthermore, she will team up with Sonic Sarwate, a global senior artist, MAC Cosmetics India, to showcase her signature looks.
“Bhumi Pednekar is a natural fit for a brand like MAC which celebrates individuality and self-expression above all else. She brings alive MAC’s ambition to inspire millions of young Indian girls, as she has always believed in the power of beauty as a positive process that promotes self-love and embraces flaws,” the company said in a statement.
“As a teenager obsessed with the idea of beauty, for me to actually be able to own MAC products made me feel like I have really achieved something in life. I’m so excited to be working with a brand whose values and ethics resonate so strongly with me and I look forward to having an amazing journey with MAC,” said Pednekar.
According to Karen Thompson, Brand Manager, MAC Cosmetics India, in addition to her passion for all things beauty, we were drawn to her strong point of view and message of inclusivity. “She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream,” Thompson added.