mCaffeine Strengthens Product Portfolio with New Face Washes and Face Scrubs Range
mCaffeine Strengthens Product Portfolio with New Face Washes and Face Scrubs Range

India's first caffeinated personal care brand, mCaffeine, is unveiling 'The Anatomy of Coffee' for different skin types & concerns with its all-new, meticulously curated Naked & Raw Coffee Range of Face Washes & Face Scrubs for every bold & confident 'You' inside out.

This new range is the perfect Holy Grail for daily exfoliation, hydration, and instant freshness. Our skins are as different as each cup of coffee and this brew is absolutely hard to resist. 100% Natural, Vegan & Peta Certified, mCaffeine's new Naked & Raw Coffee Face Washes & Scrubs are now available in three variants, Espresso, Cappuccino, and Latte.

mCaffeine Strengthens Product Portfolio with New Face Washes and Face Scrubs Range

Talking about the launch, Tarun Sharma, Co-Founder & CEO, mCaffeine, said, "mCaffeine is a consumer-first brand and each of our product offerings is consciously curated through in-depth research so that we meet the needs of our millennial customers."

"With every mCaffeine product introduced in the market, we aim to make personal care an important part of our consumers' daily routine. And, we are extremely confident that our new range of coffee face wash and coffee face scrub will be loved by our customers, as these 3 variants are consciously crafted to suit multiple skin concerns and exceed their daily skincare needs," he added.

mCaffeine Strengthens Product Portfolio with New Face Washes and Face Scrubs Range

Defining the 'Anatomy of Coffee', mCaffeine has curated the coffee face scrubs and face washes for specific skin concerns & needs. Variant Espresso is brewed strong with coffee for exfoliation & hydration to reduce dullness & fatigued skin. Variant Cappuccino is brewed with part coffee & part milk for acne and oil control. Variant Latte is mildly brewed with lots of milk to repair and nourish the skin. mCaffeine's new range of coffee face washes and coffee face scrubs are paraben-free, dermatologically tested and pH balanced.

mCaffeine's Naked & Raw Face Wash and Face Scrubs are Vegan, Cruelty-free & Peta Certified. They are free from SLS and Paraben, FDA-approved, and dermatologically tested. 

 
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Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
 

In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.

The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.

In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.

Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.

HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.

 

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