Meesho clocked a record 87.6 lakh orders on the first day of its flagship festive sale event — the Meesho Mega Blockbuster Sale, with consumers flocking to the platform for a range of products. This is the highest number of orders recorded by the company in a single day – up 80 percent from day one of the previous year’s sale.
Tier ll, lll, and VI cities accounted for 85 percent of orders on day one of the Meesho Mega Blockbuster Sale. Reaffirming its continued commitment to underserved users with different needs around selection and affordability, the company saw consumers from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur, and Ambikapur. With a wide assortment of 6.5 crore active product listings at the lowest prices, the sale exemplifies Meesho’s mission toward democratizing e-commerce for everyone.
Fashion, Beauty and Personal Care, Home and Kitchen, and Electronic Accessories were the top-selling categories on day one while consumers bought everything from sarees to analog watches, jewelry sets, mobile cases, and covers, Bluetooth headphones, choppers, and peelers in record volumes to fulfill their festive shopping aspirations.
Meesho’s industry-first initiatives like zero commission and zero penalties have been instrumental in getting India’s small businesses online. Seller participation on the first day of the Meesho Mega Blockbuster Sale rose 360 percent from last year, with nearly 75 percent coming from Tier ll+ markets and beyond. Ahead of the festive season, Meesho created a robust training program on its Supplier Learning Hub, educating sellers on everything from demand forecasting to order volume management.
Utkrishta Kumar, CXO - Business at Meesho, said, “The Mega Blockbuster Sale has started on a high trajectory with a very strong response on day one. This performance is a reflection of the unmatched value sellers and consumers get on our platform and a validation of our relentless efforts toward democratizing internet commerce. With 85 percent of orders and 75 percent of sellers coming from Tier ll+ cities, we are humbled to have created a far-reaching impact in the deepest corners of the country. We will continue to fuel the discoverability of hyperlocal businesses and products, empower MSMEs, and further boost accessibility and affordability for our heterogeneous base of consumers.”