Digital commerce platform Meesho has onboarded over one lakh new sellers ahead of its four-day festive sale that kicks off on October 6 and expects 3X more daily orders from customers in Tier-II cities.
Meesho's flagship sale event, The Maha Indian Shopping League - will be held from October 6-9, 2021 that will connect customers to about 2.5 lakh sellers and over 700 product categories.
"Our maiden 'Maha Indian Shopping League' looks to reimagine conventional festive sale experiences and add to the tier II-plus users' celebrations...We've added one lakh sellers and expanded our product roster to over 700 categories, right ahead of the sale," Utkrishta Kumar, Vice President, and GM - Business, Meesho said .
Kumar added, “Meesho is now expecting 3X more daily orders during the festive season compared to September-exit BAU (business as usual). Meesho is focused on its vision to enable 100 million small businesses to succeed online.”
"With a host of innovations, tech, and logistical support, Meesho sellers can reach out to a wider customer base online and leverage the Maha Indian Shopping League to drive sales and order growth during the festive season. Early this year, the company announced an industry-first zero percent seller commission model that saw a 10x growth in sellers joining the platform," he said.
In the last 6 months, Meesho has seen its monthly transacting users grow by 2.8x while monthly orders rising by 2.5X. Also, 40 percent of Meesho's new users from the same period were also first-time e-commerce users.
Asked about how Meesho had scaled its infrastructure ahead of the festive season, Kumar said with deep third-party logistics integrations, the company is ensuring last-mile connectivity and access to all Meesho users.
"We currently service 27,000-plus pin-codes throughout the country. We have also made significant additions to our tech stack to ensure we're well prepared to provide fulfilling experiences during the Maha Indian Shopping League. For the first time, Meesho has now enabled its mobile and desktop website for even non-app users to have the same rewarding shopping experience," he added.
To make shopping even more seamless, Meesho has launched multiple features like high-visibility filters and made checkout flows much shorter. The sale will feature Meesho's personalized user feeds and a data-science-led product listing page to fuel better, more relevant product discovery, Kumar said.
Vidit Aatrey, Founder and CEO of Meesho said today, 5 percent of Indian households shop with Meesho every day.
"To truly democratize internet commerce, we have lowered entry barriers and improved ease of business for sellers, enabling more local businesses across the country to join us and sell online. This ultimately improves access to a range of quality products for all tier II-plus shoppers," he added.
E-commerce companies see a large chunk of their annual business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity and add features to be able to handle the spike in orders while ensuring a smooth experience for shoppers and sellers.