MeisterWurst is an authentic German sausage manufacturer that brings fresh authentic flavors of Germany to India and is now set to expand its presence in Pan India via MeisterWurst mobile application and Dark stores.
MeisterWurst was conceived in the year 2017 with a retail presence in Bangalore, serving mouthwatering sausages, bacon, meatloaf, cold cuts, and tenderloins. Currently, the brand presence is in Pan India through retail outlets (general and modern trade) in Bangalore, Mumbai, Chennai, Delhi/NCR, Kolkata, Guwahati, Goa, Coimbatore, Cochin, Trivandrum, Pune, Hyderabad, Mangalore, Bhopal, and more. The target is to expand by penetrating into the market of Goa, Jaipur, Ludhiana, Chandigarh, Uttarakhand, Shillong, and Pondicherry.
In order to meet the growing demand for high-quality prepared food in India, both merchants and home delivery services require dependable suppliers. 37 percent of Indians consume meat on a weekly basis, with the market for Indian processed meat products valued at $29 billion and expanding at a rate of 9–10 percent annually. The company has observed an increase in consumer demand for premium food products. The brand has been growing at a rate of 25 percent year-on-year through online and offline orders.
Arthur Maurer, Founder MeisterWurst said, “India is the biggest upcoming market, especially in food. I have been doing business here since the mid 90ties and know the place! We offer High-quality food products in India and customized according to the local palate. The authenticity of the flavor which is available in European countries is served to the Indian people. We offer products from Europe but made in India. We are now set to expand our online presence by introducing our products Pan India.”
MeisterWurst will stand as a leader in the Food Processing Markets, bringing our years of expertise and state-of-the-art innovativeness to every store shelf, on every top restaurant table, in every home kitchen, and of course, in every flavorful bite! The brand supplies top-quality processed meats, cold cuts, and a variety of authentic German spreads. Designed to distinguish itself as the cutting-edge pioneer in German processed meats. The brand utilizes cutting-edge machinery and the best cold storage facilities to bring top-quality products to its consumers. The brand offers top-notch cuisine that can be experienced similarly to the flavors from Europe but made in India.