Melorra, one of India’s fastest growing lightweight fine jewelry brands, launched its recent digital experience center at Pacific Mall, Tagore Garden.
The brand, which is involved in designing affordable and trendy jewelry for everyday wear, will be launching 350 such centers pan India in the years ahead to create a new-age digital experience for its customers.
Pacific Mall, Tagore Garden, has been the capital’s most happening retail and entertainment destination with a gamut of brands for all demographics.
Talking about the association, Abhishek Bansal, Executive Director, Pacific Group, said, “We are glad to be associated with Melorra; the brand represents the new-age culture of experiential retailing through their experience centers. The brand’s popularity amongst a diverse set of customers will be a great advantage for Pacific Mall as well, and the presence of upgraded stores like Melorra rightly represent the fact that a mix of offline and online retail is here to stay and flourish owing to the increasing demand amongst consumers.”
Through experience centers, Melorra aims to enhance a customer’s sense of touch, feel, and trial of Melorra jewelry. Also, Melorra has in-store stylists available as advisors and consultants, enabling the buyer to build their fashionable fine jewelry wardrobe.
Saroja Yeramilli, Founder and CEO, Melorra, said, “We are delighted to announce the launch of our fourth experience center in Delhi. Melorra has been a disruptor in the lightweight and trendy gold jewelry category since we started operations and even during the pandemic. Our USP lies in the fact that despite being commensurate with global fashion trends, our jewelry is also affordable and starts from Rs 3,500. We have created a new category as per the changing perceptions around gold jewelry and give the women of today something more than what was being offered earlier. Gold is fashionable and suitable for everyday wear with modern attire; this is what the Melorra experience is all about.”
Pacific Mall Tagore Garden has been redefining the shopping experience in New Delhi. It has more than 300 brands, like Da Milano, Forever New, Louis Philippe, US Polo Assn. etc. Last week, the mall opened its gates with complete safety precautions, contactless services and COVID-19 marshalls for every floor to check on the mall visitors for following distancing guidelines and being masked.