Fuelling ahead of its plans of opening 350 experience centers pan India, Melorra, one of India’s fastest-growing D2C brands, has launched 3 more experience centers in a span of one month. This takes Melorra’s experience center count to 15 centers pan India and the brand aims to launch more experience centers in the times to come.
Melorra’s physical stores enable customers to browse through, select, and try from a collection of 17,000+ designs firsthand and order them online as per preference. The brand is delivering to all the 718 districts of India and every pin code. Understanding how over 90 percent of consumers today prefer buying trendier, fashionable, and uniquely designed gold jewelry, Melorra is ensuring that it brings them one new collection every week.
Melorra has recorded a remarkable 200 percent CAGR even in the two years of the pandemic. The brand aims to touch $1 billion in turnover by 2026 apart from expanding its network of branded outlets all over India in the next few years.
Saroja Yeramilli, Founder and CEO, Melorra, said, “At a time when gold was considered only for the lockers and special occasions, Melorra came as a panacea. We ensured that gold became fashionable, chic, and something that you could sport as a trend, and complement your wardrobe. From starting online, we are now on a mission to enable our customers to enjoy buying fashionable gold jewelry as an experience through our physical outlets. They can visit, try the jewelry, get a touch and feel of what they like, and then decide on what they wish to buy. We have recently launched 3 new centers now and will soon be opening 350 more experience centers in the times to come. We are on our way to becoming the largest daily wear jewelry company in India.”
Melorra has redefined the approach towards fashionable gold jewelry by ensuring that customers do not buy just on occasions but are able to wear it every day! Customers are given a seamless choosing and buying experience irrespective of whether they buy online or choose to visit the stores. This is the first time that a brand has brought an omnichannel buying experience to its customers.
Melorra jewelry is available in a very affordable price range of Rs 20,000-50,000 This and the fact that the brand is where its customers are, make it one of the top 5 D2C brands offering lightweight and fashionable gold jewelry in the country today. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable every day!