MiArcus, a start-up that caters to expectant mothers and toddlers has announced the launch of its first flagship store in the DLF Mall of India, one of the biggest and largest shopping malls in India.
The store is in 650 sq. ft, boasts of its warm and cozy look offering a range of nursery care products. The products have multiple categories, serving pregnant mothers and kids up to 4 years of age.
Gian Singh, Co-founder shared “After receiving a tremendous response to our online shopping platform amidst the pandemic, we now decided to tap into this ever-growing demand for comfort and care for new mommies and their babies."
"With our affordable and quality product range designed by real moms who make no compromise when it comes to the safety and comfort of babies, we intend to make the journey of motherhood a memorable one. It also empowers pregnant and lactating mothers to make them feel confident, beautiful, and happy,” he added.
Mostly dominated by unorganized players until a few years back, this segment has now turned into an organized sector in the domestic market with the industry expanding to include several other baby-care needs such as storage bags, nursing pillows, baby apparel, baby accessories, baby bedding, and blankets to cater to the increasing demand of young moms. And this industry segment is bound to grow further at a CAGR of over 11 percent in the period 2021-2025.
Garima Kaur, Co-founder and Offline Sales Head of MiArcus said, “We are aiming to clock in double-digit growth annually for the next three years. In terms of physical stores, we are looking at opening three more stores across Delhi NCR apart from one each in Lucknow and Jalandhar by December this year.”
Priced between Rs. 199 and Rs. 7999, the whole range of MiArcus products are also available through its online point of sale. The start-up, which began as an online store during the pandemic last year have already started launching company-owned physical stores this year with the first showroom in Ludhiana after witnessing enormous growth and traction for its offering that ranges from pregnancy pillows to feeding support pillows for moms and clothing and accessories for babies that ensures safety and comfort for them on every occasion be it bathing, bedding, feeding or playing.
IGP, a leading player in the gifting industry, has unveiled its inaugural retail store in Bandra West, Mumbai. This move signifies a strategic step in IGP's customer engagement strategy, with plans to introduce two additional stores in Breach Candy and Vashi, Navi Mumbai, in the coming month. The retail stores mark IGP's commitment to enhancing the overall shopping experience for its diverse customer base.
The store showcases IGP's wide array of offerings, including fresh flowers, gourmet foods, personalized gift hampers, and more, catering to various occasions and sentiments. Customers can explore personalized gifting and cake options at their convenience. The launch of IGP's experiential retail store underscores the company's focus on innovation and customer-centricity, employing state-of-the-art technology to 'enrich relationships through thoughtfully curated gifts.'
With a robust delivery network comprising 3 mother warehouses and over 50+ dark stores, IGP is dedicated to delivering memorable moments to enrich relationships. Headquartered in Mumbai, the city at the heart of India's commercial capital, IGP's first retail store aims to provide an immersive shopping experience.
Tarun Joshi, Founder and CEO of IGP stated, "The launch of our first experiential retail store in Mumbai is a significant milestone for IGP. We are eager to offer customers a physical space to explore our diverse range of offerings. This achievement underscores our commitment to innovation and enhancing the user's gifting experience."
IGP, headquartered in Mumbai, continues to set industry benchmarks, delivering quality, convenience, and joy to customers globally. This retail initiative is part of IGP's broader plan to introduce more stores across the country, further expanding its retail footprint.
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