Jayshri Gayatri Food Products (JGF), a leading dairy product manufacturer in central India, has launched its flagship dairy products brand Milk Magic in Madhya Pradesh by roping in approx. 4,000 channel partners, which include super stockists, distributors, and retail outlets across the state.
Milk Magic has also unveiled its first exclusive retail outlet in Bhopal. The brand will open many more such outlets across cities.
Kishan Modi, Managing Director, Jayshri Gayatri Food Products (JGF), said, “We have been producing hygienic and high-quality dairy products acceptable in the overseas markets for over seven years. We were confident that the Indian consumers will like our products as we have global Indians living overseas. Madhya Pradesh is an important market for us and we are confident that our paneer products will be much appreciated by consumers here as the quality of the product is very superior and unmatched to what is available in the market today.”
Milk Magic provides a wide range of dairy products that adhere to international standards including fresh and frozen varieties of paneer, butter, pure ghee as well as a wide assortment of cheese, khoya, and Indian sweets such as gulab jamun, rasgulla, rasmalai, and kaju katli.
The dairy products brand is very popular in Rajasthan, Bihar, Chhattisgarh, Orissa, and Telangana among others. It is also being subsequently launched in Karnataka, Tamil Nadu, and Kerala, and later it will enter Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states as well.
The company has robust plans to build its own distribution channel with hubs in each city followed by retailing outlets.