Modicare Limited, one of India’s leading direct selling companies, recently launched Blue Light Shield, a gender-neutral and efficacious skincare range to combat the harmful effects of Blue Light rays.
Owing to the pandemic and the work-from-home culture, the average screen time has significantly increased, raising concern over Blue Light rays’ adverse effects on the skin. Since it has the ability to penetrate deeper into the skin, excess exposure to Blue Light rays can lead to a number of skin concerns, including premature aging and hyper-pigmentation.
Urban Color London’s Blue Light Shield range leverages innovation and technology to offer the consumers a ‘Screenguard’ against the high energy Blue Light emitted from digital devices and provides modern-day solutions to the new-age skin concerns.
The range comprises a meticulously designed five-step regime - Gentle Face Wash, Resurfacing Gel Scrub, Deep Clean Coffee Masque, Reset Serum Oil, and Moisturising Creme. The products have been formulated using Urban Color London’s proprietary technology that neutralizes the effects of Blue Light rays. The hero ingredient in the range is Carotolino* Active, a combination of Beta-Carotene, Carrot Root Extract, and Carrot Seed Oil that unite in a perfect base to provide complete protection from Blue Light rays and promote overall skin health. The range is 100 percent vegan, paraben and cruelty-free, and dermatologically tested.
Samir Modi, Founder, and MD, Modicare Limited said, “Our skin is constantly exposed to invisible Blue Light rays emitted from the several digital devices we use like smartphones, laptops, televisions, tablets, etc. Most of us do not even know the implications of this. Blue Light tends to affect our skin's natural barrier function and accelerate signs of aging.”
“Keeping this in mind, we are launching Urban Color London’s Blue Light Shield range. This is one of the world’s best formulations. It draws its strength from our hero Carotolino* Active - a combination of Beta-Carotene, Carrot Root Extract, and Carrot Seed Oil. It reduces oxidative stress and creates an all-day defensive barrier to Blue Light entry, thus promoting overall skin health and liveliness. The Urban Color London’s Blue Light shield system has been created to replenish skin hydration and ward off the harmful effects of exposure to Blue Light emissions. Our world’s most advanced and patented product range helps to hydrate skin, and repair and protects skin from premature signs of aging, loss of elasticity, and dehydration caused by Blue Light exposure. Our range is the perfect solution for today’s larger usage of technology and helps to negate those effects. Our range is 100 percent clean, sustainably aligned, 100 percent vegan, dermatologically tested, paraben, and cruelty-free,” he added.
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