Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), is aiming to garner a revenue of Rs 100 crore from the packaged sweets portfolio in the next 2-3 years.
Recently, the brand has expanded its sweets portfolio by adding two new varieties of sweets, including, Mathuda Peda and Mewa Atta Laddoo.
The company has also introduced three packaged food products, including frozen drumsticks, frozen cut okra, and frozen haldi paste cubes, under its Safal brand.
Varsha Joshi, Chairman of NDDB, said, “The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of the country's diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood.”
Earlier, Mother Dairy used to sell five packaged sweets, Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun, and Rasgulla.
Omveer Singh, Deputy MD of Mother Dairy, stated, “With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets, whereas the frozen vegetable portfolio will now offer 6 convenient options. We will continue innovating such products which add value to the lives of both farmers and consumers.”
Mother Dairy has 1,500 milk booths and over 300 Safal outlets in the Delhi-NCR market. The company sells more than 30 lakh litres of milk per day in Delhi-NCR.