Mother Sparsh Registers 5x Growth; Aims to Become Rs 100 crore Brand
Mother Sparsh Registers 5x Growth; Aims to Become Rs 100 crore Brand

Mother Sparsh, a brand synonymous with bringing the best of nature in the most unadulterated form through its bouquet of unique products, has achieved a new feat. The babycare segment leader, which recently forayed into the unisex personal care market, has registered a whopping five times growth over the past year, a time when the pandemic brought businesses from across all sectors to a screeching halt.

Contrary to other players in the segment, the brand has emerged to be profitable, registering robust financial growth.

The phenomenal growth of the brand is due to the fact that the complete nutrient-rich product range by Mother Sparsh across all segments comprises organically derived and botanically sourced ingredients. The company clocked revenue of around Rs 22 crore in the previous financial year. Besides, Mother Sparsh has also diversified its product portfolio by over 25 percent in the given period.

With the diversification of its product portfolio beyond the baby and mother care segment, Mother Sparsh is now looking at doubling its growth in the unisex personal care segment. What makes the brand stand out of the clutter is its unique proposition of focusing on the qualitative aspect as well as optimum utilization of resources to meet the requirements of new-age Indians. The brand has been strengthening its existing value proposition, propelled further by an honest approach that instills customer loyalty as the paramount driving factor.

Notably, the brand already enjoys a leading position in the premium wet wipes segment, having sold more than 1 million units. In addition to it, Mother Sparsh is now a pan-India entity having an offline presence in premium baby retail outlets across the country.

Speaking about the remarkable growth and the road ahead, Dr Himanshu Gandhi, CEO and Co-Founder, Mother Sparsh, said, “We are working relentlessly towards our goal of becoming a Rs 100 crore brand by the end of FY ’23. We would continue to strive to narrow the gap between nature-oriented products and right consumers.”

Mother Sparsh will take strides towards expanding its presence in tier II and III cities as well via both offline and online channels.

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