MTR Foods Expands Product Portfolio, Forays into Fresh Idli and Dosa Batter Category

MTR Foods Pvt. Ltd, announced its foray into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh.
MTR Foods Expands Product Portfolio, Forays into Fresh Idli and Dosa Batter Category

MTR Foods Pvt. Ltd, announced its foray into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh.

The Minute Fresh range has been developed on the basis of MTR's extensive knowledge and legacy in ethnic Indian food, along with the consumer insight that Idlis and Dosas are different products and hence the same batter cannot be Utilised to make both, it said in a statement.

The fresh batter formats will be available in three variants and will be available across Bengaluru, it stated.

Sanjay Sharma, CEO, MTR Foods Pvt. Ltd, said, "The surge in this category post the lockdown cemented our decision to introduce the Minute Fresh range of Idli, Dosa and MTR Signature Dosa batters this year."

"Owing to the unique demands of the fresh category, we have started a customized manufacturing unit, a cold chain with a dedicated sales team that will cater only to MTR Minute Fresh," he added.

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