MUFTI, India's leading clothing and fashion brands. MUFTI has launched its new Spring Summer 2020 Collection. The collection gives a natural feel, gives light and easy vibes and sets the pace for the summers to come.
Comfort is a key and fabrics like cotton, linens and blended tensile can be worn in easy fuss-free shirts. Interesting details like hand stitching, epaulets, patch-ins and double-fold sleeves which enhance their t-shirts are available in self textured knits. The entire feel is natural, light and easy; setting the pace for the summer to come.
Mufti is targeting to double its revenue in the next five years. Going forward, the fashion brand will launch larger stores in the country as it looks to increase the product portfolio.
Mufti is on course to clock a turnover of Rs 450 crore in the current financial year. It will reach a revenue mark of around Rs 900 crore mark in the next five years. The firm's turnover for the previous fiscal stood at Rs 395 crore.
Kamal Khushlani, Founder & Managing Director, Mufti, said, “An average Mufti store today is 700 sq ft. We are opening new stores which range from 900-1,100 sq ft. We are also looking at opening flagship stores in the range of 1,500-2,000 sq ft.”
“The idea of this is to take the whole brand story out to the consumer. We plan to do this in the next couple of years. Also, we think we have enough range to open a larger store that caters to different moments in a consumer’s life. This also attracts the consumer perspective,” he added.
The brand currently retails through 300+ Exclusive Brand Outlets pan India, 1200+ Multi Brand Outlets, 110 National Level Large Format Chains like Shoppers Stop, Central, etc. It is also present on all major e-commerce portals, including its own website, offering an array of Shirts, Jeans, Cotton Pants, T-shirts, Blazers and Jackets.
The brand being the first-of-its-kind, not only pioneered cutting edge fashion for men in the country but also introduced clubwear and streetwear which was unknown in the Indian fashion scene at that time.
Recently, MUFTI forayed into the footwear category across more than 100 stores to provide alternative choices in the casual and sports lifestyle segment.